Sponorships
H&M
H&M is a brand that lives by its motto, “ producing fashion and quality at the best price.” Observing Chris Pauls's Instagram and the endorsements he has had previously with other clothing brands, H&M will be a great potential collab. H&M sells various clothing items from men's casual/athletic apparel to business professional and casual. Paul has been in the media recently for his fashion sense, and having a professional Athlete as the face of the business would be a great marketing strategy. Additionally, Pauls has a fan base that varies from children to adults, so, within the collab, he could have a collection that caters to each audience. Paul could also release a limited edition athletic collection and business wear.
Gatorade
Chris Paul would be the perfect ambassador for Gatorade. Gatorade is one of the most popular brands, and this sponsorship could be marketed easily. Chris Paul could be seen drinking Gatorade throughout games and endorsing the brand on social media and in commercials. Paul is known as one of the greatest point guards of all time, and the potential marketing strategy for this sponsorship could be “only the greatest Gatorade” or something pertaining to him being the greatest.
Range Rover
I believe Chris Paul should do a sponsorship with Range Rover because he currently owns a Jeep JKU Wrangler Unlimited and a Range Rover. Range Rovers has a variety of models to choose from, some including luxury cars to family-style models. Chris Paul is not only a professional athlete, but he is a father and a husband. Having Chris Paul as a sponsor could potentially show the versatility of the Range Rover brand.
Lebron
Chris Paul is a man who loves sneakers. He has his sneaker deal through Jordans, where he has his collection called CP3.XIII. Although he already has a sneaker deal with Jordan, he and his good friend Lebron James could collab on a CP3 X Lebron James sneaker release for Lebron James shoe line “Lebron.” I believe this could be a great collab because both Lebron and Chris Paul are known for having uncommon color palettes and designs for their sneaks and using their sneakers to make a statement. Additionally, the collab could potentially be centered around HBCUs because Chris Paul has recently received viral attention for his custom HBCU sneakers during the games.